Design is not a one-size-fits-all approach. My design process is dynamic, adaptive, and responsive to the unique challenges of each project.
I’ve worked on designing products, packagings, creating award-winning campaigns, managing global teams, designing service blueprints, product design, UX research, and conducting brand audits and much more.
With a sharp eye for detail, I identify gaps in user experience and craft clear, concise problem statements. I believe if you have a concise problem statement, then you already have 70% of the solution. The remaining 30% is what will be the tip of this solution iceberg.
I believe there are times when there is no need to reinvent the wheel to improve Brand and user experience, and those decisions I make through comprehensive UX audits, Brand audits, usability testing, and heuristic evaluations.
Design systems are composed of various components, patterns, styles, and guidelines. My approach is to create systems that offer quick and easy replication, using the lowest-cost approach and requiring minimal time to implement.
Reviews
A thorough practitioner of UX principles with strong problem-solving instincts.
Harpal Singh
CCO and Founder at AndAnd
Brand Partners
I fondly recall those brainstorming sessions that sparked award-winning campaigns.
Rohit Mukherjee
Sr Creative Director at
Dentsu Creative