Background
Objective
Solution
We faced significant challenges in collating mixed requirements from multiple stakeholders. This process was incredibly time-consuming, often taking up to two weeks to gather business objectives, product goals, marketing objectives, country-specific needs, product information, offers, key messages, user personas, and more. The involvement of many stakeholders from different countries exacerbated the problem, leading to timezone issues and scattered information. Consequently, collating all this into a coherent brief consumed 20% of the campaign time, resulting in a 2-3 week delay.
General information
Campaign Statistics
objective
KPI
Customer Journey
Stakeholders
Channels
Previous analytics
Qualification criteria
Audience Persona
Segment details
We used the 4D method.
This framework is made up of four stages, Discover, Define, Develop, and Deliver, or the 4 Ds
By implementing the 4D method, we significantly reduced the time required to collate mixed requirements, improving efficiency and ensuring that campaigns could start on time with a well-defined and coherent brief.
Get the figma link
How the Solution Worked 😁
The template ensures that all necessary information is collected in a structured manner, reducing the chances of missing critical details.
This reduces the time spent collating information and ensures consistency.
This reduces the time spent collating information and ensures consistency.
Minimized misunderstandings and ensuring that everyone is on the same page.
The time spent finalising a brief requirement for the design team is reduced by at least 40%.
Background
Objective
Solution
We faced significant challenges in collating mixed requirements from multiple stakeholders. This process was incredibly time-consuming, often taking up to two weeks to gather business objectives, product goals, marketing objectives, country-specific needs, product information, offers, key messages, user personas, and more. The involvement of many stakeholders from different countries exacerbated the problem, leading to timezone issues and scattered information. Consequently, collating all this into a coherent brief consumed 20% of the campaign time, resulting in a 2-3 week delay.
General information
Campaign Statistics
objective
KPI
Customer Journey
Stakeholders
Channels
Previous analytics
Qualification criteria
Audience Persona
Segment details
We used the 4D method.
This framework is made up of four stages, Discover, Define, Develop, and Deliver, or the 4 Ds
By implementing the 4D method, we significantly reduced the time required to collate mixed requirements, improving efficiency and ensuring that campaigns could start on time with a well-defined and coherent brief.
Get the figma link
How the Solution Worked 😁
The template ensures that all necessary information is collected in a structured manner, reducing the chances of missing critical details.
This reduces the time spent collating information and ensures consistency.
This reduces the time spent collating information and ensures consistency.
Minimized misunderstandings and ensuring that everyone is on the same page.
The time spent finalising a brief requirement for the design team is reduced by at least 40%.
Background
Objective
Solution
We faced significant challenges in collating mixed requirements from multiple stakeholders. This process was incredibly time-consuming, often taking up to two weeks to gather business objectives, product goals, marketing objectives, country-specific needs, product information, offers, key messages, user personas, and more. The involvement of many stakeholders from different countries exacerbated the problem, leading to timezone issues and scattered information. Consequently, collating all this into a coherent brief consumed 20% of the campaign time, resulting in a 2-3 week delay.
General information
Campaign Statistics
objective
KPI
Customer Journey
Stakeholders
Channels
Previous analytics
Qualification criteria
Audience Persona
Segment details
We used the 4D method.
This framework is made up of four stages, Discover, Define, Develop, and Deliver, or the 4 Ds
By implementing the 4D method, we significantly reduced the time required to collate mixed requirements, improving efficiency and ensuring that campaigns could start on time with a well-defined and coherent brief.
Get the figma link
How the Solution Worked 😁
The template ensures that all necessary information is collected in a structured manner, reducing the chances of missing critical details.
This reduces the time spent collating information and ensures consistency.
This reduces the time spent collating information and ensures consistency.
Minimized misunderstandings and ensuring that everyone is on the same page.
The time spent finalising a brief requirement for the design team is reduced by at least 40%.