Case Study

RCB dedicated special edition match jerseys featuring the names of Covid heroes. Fans could experience these jerseys in a virtual locker room through an immersive AR website

Net Practice

Royal Challenge Whisky stands to Inspire the spirit of taking on challenges in life. With the IPL going ahead during the Coronavirus crisis, we wanted to leverage their biggest brand asset, Royal Challengers Bangalore (RCB) to celobrate the real-life embodiment of this spirit.

The Toss

RCB is renowned for Its 'challenger spirit.This season of cricket, we turned the spotlight on unsung Covid heroes who displayed that spirit to put themselves in the path of the virus to save others, the Real Challengers.

The Match

As an ode to the Real Challengers, Team RCB dedicated special edition match jerseys featuring the names of Covid heroes. Fans could experience these jerseys in a virtual locker room through an immersive website, learn the stories that inspired the team, and even order one for themselves - to feel at one with their IPL team and the selfless real-lite heroes behind them.